Important Website Updates Help Increase Sales
When was the last time you updated your site?
It’s sad I say that I have a lot of clients who have all but left their sites so launched. They are too busy to think about it or worse, not realizing how important their business success is.
Remember that your website is there to promote you and your business 24 hours a day, 7 days a week, all year long. So if you are one of those people who never think of your website after thinking about it, keep reading.
First of all, your business website is not a static brochure.
It should be a living and breathing document that is an accurate reflection of your business. But it’s easy to get caught up in the day-to-day activities of running your business and forget to review your site regularly.
If you do not remember the last time you updated the website, just say you’re late. Important Website Updates Help Increase Sales
Here are some of the key things you need to do to update on your site to keep it running smoothly and make sure you’re not sending visitors to your competitors:
1) Broken Link Check. If you have any kind of hyperlink on your site, there must be some broken. Broken Link Check is a free service that reviews your site to let you know about broken links that need to be fixed.
2) Customize your Page 404. Speaking of broken links, if you have a link to a page on your own site that no longer exists, it will redirect visitors to so-called 404 pages. Important Website Updates Help Increase Sales
This page is created as the default page whether you use WordPress or other means to build your site. And it looks ugly so it’s important to fit this page and use it well.
You can make sure your webmaster matches the look and feel of your website and place a special message there, directing people back to your homepage, showing you how to connect you to social media, and offering freebie options to catch. lead.
3) Fix Typos. Nothing looks more unprofessional than having a typo on your web page. Often they find it hard to see themselves because we read what we think should be spoken instead of what is actually there.
Typosaurus is a great free tool to help you see those pesky spelling mistakes and keep them accustomed before you turn off more visitors. First impressions are great and count on what someone will buy from you or not.
4) Improve Navigation. Keeping website navigation simple and intuitive is important. You want customers to find all the most important information without having to look around and look for it.
Keep it simple: Use clear words that your visitors will understand. And consider the drop down menu to keep the page grouped together and organized.
5) Ensuring Phone Responsiveness. If your website is not designed to display well on smartphones and smaller screens, this means driving your valuable traffic and leads.
Many potential customers do their search on their devices between appointments, while watching TV, and most of the time. We’re often asked to convert old websites to mobile-friendly (or often show and look overall) so the same can be done for your site as well.
If you have not checked and made sure your website is mobile-friendly, put it at the top of the list you need to do! Every day you do not, that’s your sales cost.
6) Update the Staff Page. Turnover happens so it’s important to regularly review your staff page. Check to see if you need to add new employees, delete old ones, and update bios and headshots.
7) Correct Contact Info. Make sure your address, email, phone and fax numbers are always up to date. The last thing you want is a potential client trying to reach you and get the wrong number!
Add links to your business on Google Maps as well so people can find your business easily.
8) Add a Social Link. Place a social media icon that clicks your business channel prominently on the homepage so that prospects can connect with you like that.
Also be sure to place social sharing links on your blog so people can quickly and easily share your blog content with their social media followers.
9) Update the Look and Feel. Has your ideal target market or brand image changed since the last time you updated your site? Or maybe it’s time
Important Website Updates Help Increase Sales