According to Search Engine Watch, there are 7 reasons why and how content goes viral. These include content that is able to trigger emotions, positive sentiment such as the Ice Bucket Challenge, and people’s natural tendency to share powerful ideas.
But virality is not the only measure of online content success. Your online weed content, for example, does not have to be seen and loved by everyone. As long as your target audience responds positively to your content, you may not think of it as viral but you can consider it as a job well done.
Of course, getting there takes some work. So if you’re looking for a way to learn how to do it.
How to Promote Your Online Weed Content
1. Target Smaller Community Sites
Remember what we said about reaching your target audience? The beauty of going after the red community is Reddit or Quora is an awesome is for the niche-specific blogs.
But take note, this may sound easy but you can not forget about adding value to the community. This means you have to establish yourself as an authority. In this case, an authority in weed.
Try to be helpful and actively participate. That means posting questions and maybe even promoting others’ work. When community members notice your contributions, which is your cue to start sharing (aka promoting) your content.
2. Consider Paid Promotion
Some channels such as content recommendation platforms work for those who want to reach a wide audience. If you want to be online weed content to stand out, though, you should promote on social networking and / or social bookmarking sites.
With Facebook’s sponsored posts or Twitter’s promoted tweets, you get the option to really hand pick the people who you want to see your content. These promotion channels will allow you to go as granular as you want. You can target by age, occupation, location, and even marital status.
For those who have a limited marketing budget, this is also a cost-effective option. You can adjust your bids as low as $ 1 / day. This means you do not have to spend a lot just to get eyeballs to your website.
3. Work with Influencers
Business Dictionary defines influencers as individuals who can affect others’ purchase decisions. They can do this because of their authority (real or perceived), knowledge, position, or relationship.
If you can network with influencers in your niche and get them to share your content, you automatically get access to their followers. If you’re an influencer yourself, it becomes a mutually beneficial partnership. Your combined viewers obviously increased exposure for both parties.
Now, if you’re still working on becoming an influencer, you may want to ask a contributor on their site. If it’s a blog about weed brownies, you can write a related post or do a video reviewing pot brownies.
4. Try Retargeting
An easy way to promote your content is retargeting. If you’re not familiar with the concept, it means getting visitors who have read one or some of your posts and luring them back to your website.
This is usually done with ads. Tagged visitors will be shown banner ads that will hopefully entice them to check your site again. Retargeting can also be accomplished with email marketing.